Women's fashion - Josh Goot designs for Target

The wave of demand for designer collections in affordable retail chains has boomed.

The next big thing to hit the shelves of Target stores across Australia is the Josh Goot designers for Target collection.

The Goot Collection

“The collection is about great basics, a new treatment for wardrobe essentials – a transeasonal collection that is versatile, relevant, and stylish,” says Goot.

There are twelve styles in the Josh Goot designers for Target collection, including tank tops, a cardigan, a tube skirt, leggings, as well as dresses and a must-have trench coat.

The collection includes both neutral and bright colours which brighten a winter wardrobe. Many of the garments have been created with the Australian climate in mind and have the ability to move through from winter to summer – taking the wearer from day to night, and from work to play; all whilst feeling cool and comfortable.

Unique Merino

The Australian Merino wool fabric featured in the range was developed in Australia by DPK who manufactures all fabric from its own production facilities in Sydney, a partnership established for Goot by AWI.

The fabric is Australian Merino wool blended with tactel and elastene; the most unique aspect is the special appearance of the fabric – a dense silver resin coating that gives all garments a unique ‘Goot’ finish.

Merino filled Target

The entire Josh Goot designers for Target collection is made using Australian Merino wool; since 2005 Goot has been working with AWI on unique Australian Merino wool fabrics as he believes it is the world’s highest quality fibre.

“I have never before worked with a fibre that is so versatile, applicable for all seasons, available to be treated in so many unique ways to give so many astounding finishes,” exclaims Goot.

About Goot

In 2004 the Josh Goot brand was launched onto the Australian fashion circuit and has since won the renowned Tiffany and Co young designers award, followed by a showing at New York Fashion Week (NYFW) in September 06 which was extremely well received. Goot again stormed NY during fashion week in February 07. Goot is now one of the most sought after Australian designers.

Josh Goot believes firmly in providing quality to the buyers of the Josh Goot designers for Target collection and that includes classic designs that can be worn year after year, as well as utilising fabrics that provide the wearer with a luxurious and comfortable garment to wear.

Australia, Australia, Australia

“I am very proud and feel privileged to be involved with the designers for Target initiative. I have greatly enjoyed working with the Target team and think the initiative is important in bringing everyday Australians quality designer garments at an affordable price.”

“To have utilised Australian Merino wool, have the fabric made by Australian knitters, and to have created a range that sells at an affordable price through a widespread Australian retail chain, I feel is a fantastic accomplishment,” said Goot.

All garments within the Josh Goot designers for Target collection note the use of Australian Merino wool, known for it’s versatility and durability.

Over twelve-thousand Australian Merino wool Josh Goot garments will be made available through Target stores across Australia as of June 2007. Visit www.designersfortarget.com.au

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