Merino Comfort Stepping Up

Merino Comfort is the newest range of fashionable, sophisticated and contemporary socks made with the world’s premium natural fibre – Australian Merino wool.

Developed by Australian Wool Innovation (AWI), and China’s Heng Yuan Xiang Hosiery Industry Ltd (HYX), the Merino Comfort range of socks offers busy professionals luxury and freshness they can trust.

About the developer

HYX is a wholly-owned subsidiary company of Heng Yuan Xiang Group specialising in the manufacture of award-winning socks and wool pants.

Innovative product

The innovative Merino Comfort socks work hard all day long - resisting odour, absorbing moisture and inhibiting the growth of bacteria for a clean, comfortable fit.

In product wearer trials, Merino socks had the least smell after extended wear when compared to socks made from a range of other fibres.

The Merino Comfort range combines the intrinsic odour-absorbing qualities of Merino with the added benefits of revolutionary nanotechnology. Nano-Tech anti-bacterial is an extraordinary innovation that prevents the growth of bacteria in Merino fibres.

Product technology

Fine silver dust, in the form of nano-sized (micro) particles, is applied to yarn or finished garment, bonding with the Merino fibres to result in an effective anti-bacterial finish.

The partnership

The partnership between HYX and AWI sees two innovative companies working together to create advanced technology knitwear products. Both companies are committed to creating a better understanding in the marketplace of the intrinsic benefits of Merino wool.

The secret of the Merino Comfort innovation lies in Merino’s fibres, which are finer than other types of wool and some synthetics, resulting in superior softness, lightness and high-insulation qualities. Australian Merino is luxuriously soft, making it ideal for next to skin wear.

Product availability

Merino Comfort socks will be launched throughout the top ten HYX franchisers across mainland China during October 2007. The recommended retail price ranging from 35 – 80RMB.

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