Berkeley Apparel provides the Money Market Suit™

After 100 years, Australian Wool Innovation (AWI) partner, Berkeley Apparel is still one of the local market leader’s in Australian Merino wool suiting.

In 1907, an entrepreneurial Polish immigrant by the name of Joseph Cohen established Berkeley Apparel after receiving his training as a tailor in London’s West end.

Today Berkeley Apparel distributes around 100,000 suits per year (and growing) throughout Australia and New Zealand under the following brands;

• Studio Italia Deluxe - Exclusive to David Jones
• Studio Italia Emerald
• Studio Italia Black Label
• Studio Express - Exclusive to Man to Man
• Marc Coleman
• Kenneth Blake
• New England

95% of these suits are made from 100% Australian Merino Wool with a micron of between 18 and 19 and weight per running metre around 260 grams.

Prunel weaves or twill weaves are used due to increased performance.

The Money Market Suit™ is the latest addition to the Studio Italia range. The suit has been developed to provide luxury for all, it is no longer a domain for just the rich.

The Money Market Suit™ collection is made utilising Super 100’s fabrications which impart excellent handle, high quality, and design. This combined with a fine 18 micron Australian Merino wool utilised in the fabrics provides an unparalleled quality.

Super 100’s is a term defined under the International Wool Textile Organisation’s (IWTO) Code of Practise to describe a pure wool woven fabric in which the mean diameter of the fibre is less than 18.75um. The quality of wool fabric, particularly in its handle or feel, is in a large part determined by the fineness of the wool used in its manufacture.

The Money Market suit™ is classically tailored to suit the formal requirements of the executive, while working with more adventurous shirts and ties to add a touch of individualism.

Some of the more traditional features include the hand picked edges, timeless chalk stripe and the offer of an optional vest, which are having a major fashion revival. 

Comfort is also an important factor for the suit; Studio Italia has acknowledged the importance of comfort in today’s hectic and often stressful work environments.

AWI have been working with Berkeley apparel over recent months supplying them with market information on the Australian Merino fibre, consumer insights and global macro trends to help educate/inform store staff, retailers and customers.

Visit the Berkeley apparel website for more information.

A variety of Australian Merino wool based woven textile innovations are available to help you with your product development decisions.

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