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Merino Innovation

about merino

Benefits

Comfort

Merino has numerous natural attributes that make it one of the most comfortable of fabrics to wear.

Easy care

Wool has a “handwash” reputation over the years but Merino has a natural resilience and modern Merino fabrics are truly easy-care.

Natural

The world’s finest fibre is still 100% natural Merino, and, in our environmentally conscious times, its sustainability and biodegradability are highly marketable properties.

Performance

Qualities like high insulation and low air permeability have made Merino a favourite for outdoor apparel, while its moisture transport gives athletes an edge in performance.

Safety

Merino offers naturally high UV protection and fire resistance, and, after recent innovations, even has application in bulletproof vests.

Style

The Merino fibre has a wide range of attributes that make it the stylistic choice of the world’s leading fashion designers.