about awi

Events

Spin expo 2007

9 August 2007

Australian Merino Wool Collection
200 year anniversary
Colour trends
Consumer insights
Merino catwalk at Spin Expo

Australian Wool Innovation (AWI) is the leading research, development and marketing body for Australian Merino wool, working on behalf of Australian woolgrowers.

AWI develops business-to-business relationships with global apparel decision makers, leading product developers, designers, manufacturers and retailers to increase the global demand for Australian Merino.

AWI’s Knowledge; Innovation; Marketing Support (KIM) value proposition defines the service we offer our B2B partners:

Knowledge - AWI offers a global knowledge network to its B2B partners, from supply sourcing information to consumer insights, market intel and trend forecasting.
Innovation – AWI operates as an external R&D provider to its B2B partners, delivering premium value-adding innovations. We release seasonal Merino innovations which can be commercialized to suit our partner’s range, or develop specific innovations to suit our client’s consumer needs.
Marketing Support – AWI helps its B2B partners communicate the value-adding promise of Australian Merino in their product range by developing a series of communication tools, from brand development to collateral and related POS materials.

Australian Merino wool collection

AWI Seminars at SPIN EXPO - Fall 08/09 Innovative Knitwear Collection- Jimmy Jackson, AWI Global Product Development Manager

2:45pm- Wednesday 5th September
10:00am- Thursday 6th September
10:00am- Friday 7th September

AWI will launch over fifteen Merino wool developments at Spin expo on the 5th – 7th September, highlighting the true versatility and durability of the Australian Merino wool fibre.

The innovative knitwear collection demonstrates AWI’s commitment to bringing Australian Merino wool developments to the market, providing retailers, designers, and manufacturers with luxurious and high-quality Merino innovations that meet customer demands and complement forecasted trends.

MERINO Care
Australian Merino wool is easy to care for, kind to the wearer and kind to the planet. Innovation teamed with new technology creates garments that nurture.

MERINO soft
A range of knitted Australian Merino wool garments that feel softer, are more luxurious and are more comfortable than ever to wear. New processing technologies have been developed and adopted to further improve the softness of knitted products.

MERINO visual
Australian Merino wool is recognised as the fibre of choice for knitwear and knitted products – today the increasing demand for casual apparel enhances the need for differential visual effects.

Henry Talbot collection Powerhouse museum

200 year anniversary

It’s been 200 years since Australia exported its first bale of wool. Today, the country stands firm as the world’s leading producer of fine Merino wool, generating half a billion kilograms of fleece a year.

Soft, light and versatile, this high-quality natural fibre has inspired designers around the globe, from Giorgio Armani to Ermenegildo Zegna, Christian Dior to Collette Dinnigan.

AWI will showcase this history through a visual timeline which will be on display at Spin expo.

Colour trends

AWI Seminars at SPIN EXPO - Knitwear Colour and Trends- Sophie Steller

11:15am- Wednesday 5th September

As part of Australian Wool Innovation’s commitment to bringing new ideas and innovations to the manufacturer, retailer and ultimately the consumer, an exclusive booklet of colour trends and Merino knitwear product development has been compiled as a summary of new direction for Australian Merino Wool.

Both the colour trends and product development reflect the new direction for Autumn Winter 2008/09 towards a more environmentally friendly ethos which Australian Merino wool is the ideal product for being natural, sustainable and fully biodegradable.

Each colour trend reflects the key influences for the season broken into eight trends highlighting the naturally beautiful properties of wool. With these trends as a global direction AWI has focussed them into three key product innovation platforms: Merino Care, Merino Soft and Merino Visual.

Consumer insights

AWI Seminars at SPIN EXPO - Pascal Senkoff, AWI General Manager Apparel Product Marketing

4:45pm- Thursday 6th September

As part of its commitment to continually stay at the forefront of worldwide fashion trends and changing consumer habits, AWI has committed to an ongoing program of global consumer research and trend forecasting.

AWI commissioned a major global study that focused on consumer behaviour within the fashion industry, of people between 16 and 64 years, and spanning 10 key international markets.

In addition to this study, AWI is continuing to identify global macro consumer trends and their implications for fashion and fibre marketing so that we can add significant insight to our partners as well as continue to create fabrics that will satisfy consumer wants and needs.

In late 2006, AWI conducted an intensive survey with over 22 000 people from across the globe.
The results of the survey provide extensive insight into the consumers mind, and their requirements from fashion today, and fashion tomorrow.

Merino wool is currently perceived as a premium, luxurious fibre by most. The survey results provide insight in where consumers see Merino going in the future – follow the evolution of wool and better your business with Merino.

Merino catwalk at Spin Expo

29 August 2007

Australian Wool Innovation (AWI) is proud to present the Australian Merino wool catwalk collection to be showcased at Spin Expo, Shanghai designed by specialist knitwear designer, Giovanni Cavagna.

Cavagna, based in Milan Italy, worked in collaboration with some of the worlds most highly regarded spinners who have contributed to Cavagna’s Merino wool collection including; Filivivi, Xinao, Toa Boshoku, Grignasco, Lora & Festa, Südwolle, Hinchliffe, Raumer, Nippon Keori Kaisha (Nikke), Tollegno and Huafeng.

The catwalk shows will be held at the following times;