Spun up in the world of wool

14 November 2007

Majority of Asian manufacturers still operate under an old business model (the OEM), playing the single role of manufacturing, where low price becomes the key to gaining orders; this operating strategy jeopardizes the competitiveness of the business, as fierce competition arises from neighbouring countries with their abundant supply of labour and excellent manufacturing abilities. The only way to sustain or further expand market share is for apparel manufacturers to step ahead and elevate themselves from a product manufacturer to a product developer.

Australian Wool Innovation (AWI) was pleased to host a delegation of respected textile industry representatives from China, Hong Kong and India. The delegation spent time visiting various organisations within the Australian wool industry; learning about Australian Merino wool and how it can add value to their business.

A wealth of information was provided including the existence and application of innovative Merino products, an overview of Australian Merino marketing and consumer insights and a detailed first hand inspection of various stages of the Australian Merino wool supply pipeline.

Meeting members of organisations such as Australian Wool Exchange (AWEX), the Australian Wool Testing Authority (AWTA), Commonwealth Scientific and Industrial Research Organisation (CSIRO) and Australian woolgrowers presented the delegates with a rare opportunity to obtain a comprehensive and detailed understanding of the industry which provides a premium world class product.

In addition, the tour provided a platform for attendants to make relevant contacts that will be able to assist in providing an effective and efficient supply of Australian Merino wool for their businesses.

Australian Wool Innovation is pleased to have worked with the Clothing Industry Training Authority (CITA) to provide this educational tour.

AWI feels it is important to provide businesses working with Australian Merino wool the opportunity to learn first hand about the latest technologies applied to innovative Merino products and to see how new developments allow for the fibre to be utilised in innovative ways.

Merino wool today cannot only be used for a sweater, but also for underwear, T-shirts and next-to-skin evening wear.

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