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LMFF 2007 Some of the crowd of 300 attending the AWI event at the L’Oréal Melbourne Fashion Festival. 7 March 2007 Australian Wool Innovation (AWI) was proud to be a part of L’Oreal Melbourne Fashion Festival (LMFF) for 2007. On Thursday 8th March, AWI hosted an industry event to show key media, buyers, retailers, manufacturers, and designers, the innovative Australian Merino wool developments. Over 300 guests attended the AWI industry networking event. A number of the latest Australian wool innovations were on display from AWI’s designer partners Josh Goot, Akira Isogawa and Jayson Brunsdon. Guests were stunned by the photographic display of a Josh Goot signature pure Australian Merino wool tank – all images were printed on a unique type of wool canvas using the latest in printing technology techniques. The event followed on from the LMFF Business Seminar which attracts over 1000 international fashion business representatives each year. |
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